{"id":2815,"date":"2022-10-26T19:56:25","date_gmt":"2022-10-26T23:56:25","guid":{"rendered":"https:\/\/staging-citation-canada.hrdownloads.com\/?p=2815"},"modified":"2023-03-22T22:27:57","modified_gmt":"2023-03-23T02:27:57","slug":"the-good-the-bad-and-the-ugly-of-social-media-and-hr","status":"publish","type":"post","link":"https:\/\/staging-site.citationcanada.com\/fr\/blog\/article\/the-good-the-bad-and-the-ugly-of-social-media-and-hr\/","title":{"rendered":"The Good, the Bad, and the Ugly of Social Media and HR"},"content":{"rendered":"\n

In a time of likes, follows, and DMs, it\u2019s clear that social media has changed the way we communicate, both personally and professionally. Almost everyone can be reached on at least one social platform these days. In fact, over 90% of Canadians aged 15 to 34 regularly use social media<\/a>, as do 84% of Canadians 35 to 49 and 68% aged 50 to 64.<\/p>\n\n\n\n

Social media has become key for many organizations\u2019 business strategies. Perhaps you have seen your marketing and PR teams utilize social media to generate leads, engage with target customers, and promote the company. But social media can also be a very powerful tool for HR professionals.<\/p>\n\n\n\n

At its core, social media is about communicating and interacting with people. HR professionals can leverage social media in powerful ways\u2014as long as you understand the many sides of social media.<\/p>\n\n\n\n

The good<\/strong><\/h2>\n\n\n\n

When used strategically, social media is a low-cost tool with huge benefits. Social media opens up different ways to connect and engage with job candidates, employees, and partners.<\/p>\n\n\n\n